twentyoneseven – a streetwear
brand by La Joya.

Streetwear for the ones who belong everywhere — and nowhere.

twentyoneseven is not just a clothing brand.
It’s a home. A shelf. A space.

A space for those who grew up moving between cultures, languages, identities, and places — never fully fitting into one, yet deeply shaped by all of them. A shelf built for the kids of immigrants, the children of two or more worlds — who don’t always know what to call home but who carry it in their style, their story, their heartbeat.

Born between Morocco and Italy, twentyoneseven stands for movement — not just physical movement, but emotional, cultural, and creative. Movement between tradition and rebellion. Between heritage and street. Between “where I come from” and “who I choose to be.”

It’s streetwear with soul — raw, expressive, unfiltered.
Unisex silhouettes, bold materials, identity in every stitch. Designed for those who wear their story proudly — even when that story doesn’t fit into a single label, flag, or language.

twentyoneseven is a culture, not a category.
A home, even for those still searching for one.

Home is a feeling — and you can wear it.

Joya is the creative visionary and founding designer of the brand. She leads the artistic direction, design development, and conceptual identity of the label. With her multicultural background and strong sense of visual storytelling, she translates cultural diversity, personal narratives, and streetwear aesthetics into contemporary, unisex fashion. She is responsible for the brand’s creative identity, design language, and overall artistic vision.

Helena is responsible for the organizational and operational management of the brand. She oversees production coordination, business communication, digital development, and administrative processes. Her role ensures that the creative concepts are transformed into structured, functional, and professionally executed outcomes. She manages the website, strategic planning, and the logistical and bureaucratic aspects of the brand.