Fashion · Culture · Identity
twentyoneseven – a streetwear brand by La Joya.
twentyoneseven blends the warmth and patterns of Morocco with the elegance and everyday style of Italy. Streetwear and everyday pieces that make your culture visible – every day, 21/7.
Made for people who live between cultures and carry different languages, music, sport and roots with them.
The story behind twentyoneseven
Identity · background · everyday life
I’m La Joya, and twentyoneseven is my way of turning my mixed roots into clothes. The brand is inspired by Morocco and Italy, by life between cultures, different languages, music, sport and the streets that shaped me.
twentyoneseven is about streetwear with roots – pieces that carry stories from families, cities and countries. It’s for people who never fully belong to just one place, but feel at home in all of them.
Collection – coming soon
Capsules · drops · everyday pieces
Capsules & drops
Planned are capsule drops with Moroccan colours and elements from my Moroccan and Italian roots, streetwear, music and sport: hoodies, shirts and matching sets created for everyday wear and for people living between cultures.
Limited & special
twentyoneseven keeps things limited and meaningful – pieces that don’t exist everywhere and celebrate the fusion of different cultures and countries in one outfit. Each drop is a small chapter of a bigger story in streetwear.
Drop 01 – Casablanca
Jerseys · T-shirts · Football Roots
All pieces are part of the first twentyoneseven drops. For release dates, colours and sizes, follow @21sev.en.
Stay in touch
Social · community · next drops
Just send me a DM if you have questions, ideas or want to collaborate – or use the form below.